I want to share with you something I was taught about 8 years ago from my business mentor Brendan Nichols.
He helped me understand the significance of focusing on what I want.
And although this may sound simple… its not as easy as you think.
For me, my goal was give me more Choices and Make Money.
Brendan also shared a piece from Marshall Thurber
“Clarity Leads to Power”
So if you’re trying to find how to make money in business…
This is what he said….
The only time a business makes money is when it is engaged in the Nexus Point. The nexus point is when You or your Agent (website, salesperson, you, advertising etc) meets a client or customer.
Only a client of customer can provide you with money.
While accounting, washing brushes, setting up jobs, team meetings, book work etc are essential, None of these tasks create a nexus point – The Opportunity to Make Money.
There are Only two areas that create a Nexus Point.
Sales and Marketing
“Marketing is getting them to the door,
Sales is getting them through the door.”
(Brendan Nichols)
And from my experience building businesses these are the only 2 things that produce money and income.
Everything else is an expense…
Once you understand this distinction…. the quicker you Will move to increasing the financial success of your business.
